Organization

Strategic Framework

Noorduyn Norseman aircraft exhibit in winter bush plane setting
Vision

To boldly share Blatchford’s aviation stories and shine a spotlight on Edmonton as a gateway to Northern Alberta and a window to the world.

Mission

We are an active community partner and stewards of Edmonton’s aviation history, providing a dynamic visitor experience and sharing stories about the role of aviation in building our community.

Values

Respect

We foster respect-based relationships internally and externally and are respected in the community.

Community

We serve our communities and nurture a sense of belonging.

Stewardship

We collect and preserve stories and artifacts and are accountable for all the museum’s resources.

Knowledge

We support learning, education, collecting, and sharing.

Passion

We have passion for aviation history and excitement for story. We celebrate our successes and have fun!

Sustainability Goals

Health and Wellbeing

Predictability, stability, and accountability in decision making, expectations, and motivation is supported by our clearly defined vision.

Culture

Inclusive and diverse relationships are the foundation of our visitor-focused programs and services.

Social Responsibility

Our programs, services, events, and relationships foster an awareness of community issues and contribute to local positive change.

Environment

Intentional decisions minimize our environmental footprint, individually and organizationally, and we work with our assets to increase energy efficiency and reduce waste.

Financial

A balance of revenue and relevance contributes to our long-term stability.